Swiss Tourism Applied Research (STAR)

Bulle campus research unit

STAR manages consultancy projects, develops economic models, together with creating industry standards related to legislation. Being located in the heart of Switzerland’s tourist industry it is fully conscious of environmental change and modifications to the tourism market, especially the notion of niche tourism, emerging markets and sustainable development.

FOCUS: Applied research for the hospitality, tourism and leisure industry.

AIM:

  • To provide distinctive research in a shifting and challenging business market environment.
  • To improve quality and experience for both providers and customers within the industry through small scale management reports and also strategic developments of destinations.

PARTICIPANTS: Industry and academia at both international and community levels of delivery

RESEARCH PROJECT THEMES:

  • Tourism and Leisure Marketing
  • Cultural and Community Tourism
  • Tourism Economics and Emerging Markets
  • Safety and Risk Management
  • eTourism
  • Adventure Tourism
  • Hospitality Operations
  • Tourism Education
  • Economic Indices

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Swiss Hospitality Applied Research (SHARE)

Bluche campus research unit

SHARE fosters close research collaboration within the
hospitality industry and promotes an exchange of knowledge with its
community. The unit benefits from a long tradition in Swiss hospitality
education developed in the heart of the Alps. Projects such as
restaurant design and menu engineering, development strategies for
ski resorts, human resources management for hotels and sustainable
event management are currently under development.

FOCUS: Economic, environmental and social dimensions of a constantly changing global industry made of human interactions and relationships, namely: Hospitality.

AIM:

  • To enhance creativity in the field of hospitality
  • To reveal new business opportunities

PARTICIPANTS : Hospitality Industry, faculty, students, alumni and authorities at regional, national and international levels.

RESEARCH PROJECT THEMES:

  • Hotel, Event and Restaurant Management
  • Marketing Strategies for Hospitality
  • Food and Beverage Operations (Trends, Equipment, Design, Safety)
  • Consumer Behavior
  • Human Capital
  • Sustainable Development
  • Hospitality Education
  • Hospitality Trends
  • Information and Communication Technologies for Hospitality
  • Host and Guest Interactions

Click here to enter the SHARE Research Centre