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- Collaboration with HES-Fribourg
- Collaboration with BiTS
- Collaboration with EuroCHRIE - Swiss Chapter
- Collaboration with the Industry
During the past and present academic year, three main collaboration initiatives were carried out in order to build-up relationships with the Swiss Universities of Applied Sciences (HES-SO), European Universities of Applied Sciences and with the Industry.
Collaboration with HES-Fribourg
Initial collaboration with two HES-SO institutions has taken place since the end of semester 2008.1. At present, collaboration with these academic institutions is framed on the project called “Développement Durable”. The aim of the project is to construct eco-environmental building with the assistance of all competences of all the HES institutions.
On February 19th 2009, LRG-UAS participated in the “Développement Durable” convention organized by la direction générale de la HES-SO. The event took place at the Haute Ecole fribourgeoise de travail social (HEF-TS) Fribourg. LRG-UAS was represented by Dr. Prince, Dr. Jenkins and Dr. Rios-Morales.
Encouraging protecting of the environment and ecosystems for the benefit of current and future generations is also the mission of LRG-UAS
Collaboration with BiTS
Our institution together with the Business and Information Technology School (BiTS) is working on a joint project entitled “Sustainable Tourism”. We are planning to produce a series of workshops and book on the topic mentioned above. Initial planning took place on February 19, 2009. The next meeting will be May 21-22, 2009.
Left to right: Mrs Clark, Dr. Hahn, Dr. Prince, Dr. Schoeder, Dr. Jenkins and Dr. Horrigan
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Ruth Rios-Morales guest speaker at BiTS.
Ruth participated at the special weekend seminar organised by Dr. Stefan Stein, Professor of Finance. The event took place at BiTS-Iserlohn, 12-14 June 2009. Ruth delivered a lecture on her research topic of Sovereign Wealth Funds in the Global Mergers and Adquisitions (M&A) market
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 Professor Stefan Stein and Dr. Rios-Morales – BiTS Campus
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Collaboration with EuroCHRIE - Swiss Chapter
On March 27th, 25 academic researchers attended the Swiss Eurochrie event hosted at the Ecole Hoteliere de Lausanne. The event was organised by Dr. Hilary Murphy (Professor at EHL). The main emphasis for the meeting was to establish collaboration and sharing research ideas and initiatives. John Swarbrooke, recently appointed Director of Research at Cesar Ritz colleges, led the discussion on collaboration, reflecting on schools of thought in academic research and approaches to funding. At this gathering, there were four academic papers presented. LRG- University of Applied Sciences was represented by Ruth Rios-Morales from Bulle presented her research on “Sovereign Wealth Funds - The New Global Financial Players”.
In view of the success of the EuroCHRIE event in March, a follow-up event entitled “First Steps in Research: A Workshop for New and Aspiring Researchers” will be hosted by the University Center “César Ritz” in Brig on Friday 2nd October 2009. The workshop facilitators will include experienced and active researchers from EuroCHRIE member schools, and there will be plenty of opportunity for networking and informal discussions. At this one day event LRG will be represented by Dr Ian Jenkins who will give a presentation on making bids for funded projects and Henri Kuokkanen will present a paper entitled “Conceptual Design of a Financial Approach to Developing Competitive Advantage through Responsible Tourism”.
Collaboration with the Industry
Fostering collaboration with the industry is one of the main objectives of LRG. In 2009, the our university initiated three interesting projects.
Madarin Oriental
Robert Lewis, lecturer and researcher at LRG, Bluche campus is piloting this collaboration project with a Geneva-based luxury hotel. The entry point for this project was the head of human resources, with the support of the general manager and the efforts of Robert Lewis.
Employee perceptions of work-life balance in a Geneva-based luxury hotel
The objective of this research collaboration is twofold. Firstly, this study aims to bring to light work-life balance issues from the perspective of employees in a Geneva-based luxury hotel. Second, this study provides results that can be used for the hotel’s human resources policy and potentially useful in similar organisations. This study argues that hospitality organisations can attract and retain high quality staff by measuring work-life balance implications for employees within context. Work-life balance, for the purpose of this study, refers to the relationship between work- and non-work life.
Copyright ©Ville de Geneve
Kempinski
Peter Juskiw piloted a collaboration project with the Kempinski Group in Geneva, offering MBA /MEd students the opportunity to conduct three applied research projects (ARPs). Students supervised by Mr Juskiw and Dr Jenkins collected primary data using the survey method of research.
The ARPs were conducted in the area of HR, focusing particularly on the topics of loyalty, leadership and emerging markets. The ARP in emerging markets gave the opportunity to our students to travel to Tanzania to gather data.
The ARP exercise has given our MBA/MEd students with the opportunity to feel the culture of one major Hotel company. and the environment in the industry. It also provided them with practical experience of writing a business report and presenting their research to the Kempinski senior managerial team.
Kempiski Headquarters Geneva: the Kempinski managerial team, MBA/MEd students and supervisors (Mr. Juskiw and Dr. Jenkins) posing for the photograph.
Marriot
Industry Leading Program Offers Exclusive Introduction to Specialized Part of the Hotel Business (Press release)
CLARENS, SWITZERLAND ─ June 5, 2009 ─ Marriott International, Inc. (NYSE:MAR) and the Glion Institute of Higher Education announced today the graduation of 23 students from their new Revenue Management program, a part of the Glion’s overall Masters of Business Administration degree.
The one of a kind program allows Glion’s graduate students the opportunity to work directly with Marriott’s renowned global revenue management team, and gain real, day to day analysis and strategy experience. The program offers a tailored academic curriculum, coupled with real-time hotel experience, designed to mimic a career in the service industry.
“Marriott is thrilled by the success of this specialized Revenue Management program,” said Sheryl Freedman, director of international revenue management and talent development. “We at Marriott understand the value of helping develop young talent in the hospitality work force. We are committed to offering real-world experience to the students of Glion, in order to inspire their careers in the industry,” she continued.
MBA students that took the new Revenue Management Program at Glion
“Given the ever-changing world of travel, opportunities to work in specialized areas of the hotel industry are developing like never before. We are delighted to work closely with Marriott to offer our students this unique opportunity”, said David Horrigan, director of marketing curriculum for Glion and for the Center of Marketing Excellence in Hospitality, Tourism and Event Management.
The revenue management focused program, which accounts for one full semester of the overall MBA program, includes three components: research, market strategy, and communication strategy. Research content includes data collection, market segmentation, industry segmentation and internal auditing. The market strategy content portion covers inventory management, revenue analysis, market revenue strategy, and evaluation and reporting. Finally, the communication strategy segment provides organizational and consumer strategies for the development and management of brands.
(Retrieved from: www.hospitalitynet.org/news/154000320/4041804.html)
Left to right: Dr D. Horrigan, Ms B. Miller, Ms S. Freedman, Mr C. Beek
ARJO
This project represents collaboration between ARJO group, a market leader in lifting equipment and LRG-UAS. Based on their recognised role in the market for support equipment for obese and ageing people, ARJO will assist our Master’s students conducting an applied research project with the development of client profiles, provide lifting equipment for tests and discussions with hospitality clients and support implementation concepts.
Dr Tom Guthknecht, proportional lecturer at Bulle campus, has piloted this collaborative project with ARJO. Two students, Nuno Rodigues Dos Santos (MBA) and Alice Abok (MEd) are working on this project under the supervision of Dr Guthknecht. The project focuses on the profiling of the changing hospitality clientele with special regard to the following three factors: [1] Ageing society, [2] Increasing work life age, [3] Obesity. The catchment-area for this project are hospitality businesses around the Lac Leman. This will lead to the identification of additional or newly introduced lifting equipment to lift up clients in situations where they are unable to help themselves.
