STAR LRG

SWISS TOURISM APPLIED RESEARCH

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About us

This new Unit is focused upon applied research for the hospitality, tourism and leisure industry.  It seeks to provide research distinction in a shifting and challenging business market environment.  Its endeavor is to improve quality and experience of both providers and customers within the industry. STAR is able to provide research that encompasses both international and community levels of delivery; such as small scale management reports and also strategic developments of destinations. STAR’s research staff have a wealth of experience in diverse markets of the tourism and hospitality industry, engaging in research projects with the following themes: 

 

    • Tourism and Leisure Marketing
    • Cultural and Community Tourism
    • Tourism Economics and Emerging Markets
    • Safety and Risk Management
    • eTourism
    • Adventure Tourism
    • Hospitality Operations
    • Tourism Education
    • Economic Indices

 

STAR seeks to foster research with industry and academia, welcoming enquires from potential partners in these areas.  STAR expects to manage consultancy projects, develop economic models, together with creating industry standards related to legislation.  Being located in the heart of Switzerland’s tourist industry it is fully conscious of environmental change and modifications to the tourism market, especially the notion of niche tourism, emerging markets and sustainable development.

 

Mission Statement

STAR seeks to provide distinctive tourism, hospitality and business research in a shifting and challenging market environment.  Its aspiration is to improve the quality and experience of both providers and customers within the industry.  It endeavors to foster research between industry and academia, provoking environmental change and modifications to the tourism market.  Its ultimate mission is to ensure a sustainable and profitable future for tourism and hospitality products.

     

 

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Research Center

Word from the Director

"Welcome to the STAR portal where you will find the right connections to help  foster research  and find solutions to your academic and business challenges. 

STAR  Research has a wealth of experience in a number of different fields in tourism and hospitality; the Research Centre is able to provide both pure and applied research for many different aspects of the tourism and hospitality industry.”  Dr Jenkins further adds, “The tourism industry must embrace new paradigms and innovations if the market is to continue to grow and develop.  At the heart of tourism’s future is research. This provides the building blocks for the development of new exciting products and models of service delivery, which can be utilised to advance both business and profitability”

 

Dr. Ian Jenkins – Director of Research

News & Events

Our Next Academic Event:

  • 19/02/2010 : EuroCHRIE Swiss Chapter: Research Methods Workshop (Bulle Campus)

Contact us

Research and Business Development Office

info@lrguas.ch
Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.