MASTER OF ADVANCED STUDIES

• Campus: Bulle
• Start Date: July every year
• Duration: 32 week minimum programme of study. Students may be Full Time or Part Time.
• Admissions Criteria: Students must have an English level of 575 TOEFL and a degree in hospitality or related area of study. Degrees should be at least 180 ECTS equivalent.  They should have at least 3 years work experience in the hospitality industry.  Students would normally be at least 24 years of age.

Modules
The programme of studies comprises three taught modules, followed by an integrative module.

Individual Foundation (15 credits)

• Managing Service Operations in the Evolving Business Environment
• Business Research Methods
• Human Resources and Career Management

Business Foundations of International Hospitality Management (15 credits)

• Managerial Finance and Accounting
• E-Business and International Services Marketing Management
• Global Strategic Management

Specialisation module 1: Hospitality Industry Marketing (20 credits)

• Marketing Research
• Consumer Behavior

Two optional modules from the following:

• Revenue Management
• Brand Management
• Integrated Marketing Communications
• Design Management and New Product Development

Specialisation module 2: Hospitality Industry Leadership (20 credits)

• Managing Organizations, Ideas, and Growth
• Managing Technology, Operations and Processes

Two optional modules from the following:

• Revenue Management
• Challenges of Leadership
• Cross Cultural Management
• Entrepreneurship and Business Planning

Integrative Module (10 credits)

Upon completion of the academic modules, students complete one final summative paper to integrate the modules presented and develop new ideas. This includes preparatory input about current issues and questions; it is an independent study.

• Campus: Bluche
• Start Dates: July and January
• Duration:  40 week minimum programme of study. Students may be Full Time or Part Time.
• Admissions Criteria: Students must have an English level of 575 TOEFL and a degree in hospitality or related area of study. Degrees should be at least 180 ECTS equivalent. They should have at least 3 years work experience in an appropriate professional area. These students would normally be at least 24 years of age.

Modules

Core Modules (40 ECTS)

• Leadership and Development
• Strategic Management
• Data Analysis and Decision Making
• Tourism Destination and Event Planning
• Strategic Hospitality Marketing
• Revenue and Pricing Management
• Hospitality Financial Management and Budgeting
• Six Sigma and a Comparative Overview of Quality System

Specialisation with Finance (10 ECTS) Two optional modules from the following:

• Hospitality Real Estate
• Corporate Finance
• Investment strategies for Financial Markets and Asset Management

Specialisation with Marketing (10 ECTS) Two optional modules from the following:

• Consumer Behavior
• Brand Marketing 
• E-Marketing

Integrative Module (10 ECTS)

Upon completion of the academic modules, students complete one final summative paper to integrate the modules presented and develop new ideas. This includes preparatory input about current issues and questions; it is an independent study.